How to Write a Newsletter Article
Learning Objectives
Upon completion of this comprehensive and engaging course, you will be able to:
- Discuss the 4 key goals of newsletters as a scholarly publication outlet
- List the 5 core differences between a newsletter article and a journal article
- Identify the 5 target audiences for newsletter articles
- Compare and contrast the 3 main types of newsletter (organization, company, consumer)
- Describe the 7 key parts of a newsletter and how to prepare the 3 standard parts of a newsletter article
- List 9 popular topics covered in effective newsletter articles
- Discover newsletters in your field and successfully determine which has the best goodness-of-fit with your article
- Avoid the most common mistakes when writing and submitting newsletter articles
- Discuss best practices in starting your own scholarly newsletter (including branding, archiving, social sharing, and dissemination strategies)
- Use graphically designed templates to create a digital newsletter
Instructor
Devin Reese, PhD is an internationally acclaimed science writer and ecologist whose research has been published in leading peer-reviewed journals including the Journal of Herpetology and the Journal of Wildlife Management. After graduating from Harvard University with her Bachelor’s in Ethology and her PhD in Integrative Biology from U.C. Berkeley, she served as a Science and Diplomacy Fellow at the American Association for the Advancement of Science (AAAS). Dr. Reese spent five years developing instructional materials for the Smithsonian’s Science Education Center, followed by seven years as the lead content writer for the Smithsonian’s Q?rius Center at the National Museum of Natural History. Her work with the award-winning Smithsonian Science How Team resulted in team accolades from the American Alliance of Museums, the National Museum of Natural History, and EdTech Digest. Since this time, her extensive background in science communication and work with organizations throughout Latin America, South Asia, and Southern Africa has resulted in positions as a scriptwriter for PBS as well as an editor for the World Wildlife Fund.
