Leveraging Social Media Analytics for Researchers

Course Length: 1 Hour
Course Style: High-Definition On Demand Video

Learning Objectives

Upon completion of this comprehensive and engaging course, you will be able to:

  1. Define social media analytics
  2. Compare and contrast general vs. analytic uses of social media platforms
  3. Define important terminology such as impressions, reach, engagement and engagement rate, click-through rate, conversion rate, and audience metrics
  4. Locate and compare analytics functions on Facebook, X, Instagram, LinkedIn, YouTube, and Pinterest
  5. Compare and contrast 4 key analytics tools
  6. Drive your social media content strategy using analytics to optimize the rapid dissemination of your research
  7. Avoid the 5 most common mistakes when interpreting analytics
  8. Use a template to produce social media analytics reports of your research-related posts


Paul Naqvi, MBA is the innovative Director of Community Engagement for Publication Academy. The creative force behind Publication Academy’s social media campaigns, Paul previously served as Community Engagement and Communications Manager for Interactive Research and Development (IRD), Affiliate Marketing Specialist for ITSec Ltd., and Digital Marketing Executive at the Centre for Content Creation. He completed his MBA in Project Management from Limkokwing University of Creative Technology in Malaysia. He has extensive experience in social media marketing and analytics, brand strategy, SEO, and digital community building.

DISCLOSURES: This course can be classified as video-based homestudy without interactivity, and has an intended audience of professionals in the following sectors: Non-profit, Industry, University, Community College, Government Agency, Hospitals & Clinics, and Independent Researchers. Publication Academy, Inc. reports no conflicts of interest and has received no commercial support in the development and hosting of this training from its instructors. Publication Academy, Inc. maintains responsibility for this program and its contents. If you wish to enquire about a refund due to technical difficulties, please e-mail support@publicationacademy.org.

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