Advanced Social Media Best Practices in Disseminating Research
Learning Objectives
Upon completion of this comprehensive and engaging course, you will be able to:
- Describe the 4 key reasons researchers should actively use social media platforms to bring attention and traffic to their work, engaging with new and existing audiences, and discovering novel ideas and trends
- Optimize your Facebook, LinkedIn, and X (formerly Twitter) social media profiles to systematically expand your network
- Describe what content, post formats, and post timing is favored by the Facebook, LinkedIn, and X algorithms
- Design research-related Facebook Posts, Stories, and Live Sessions to build your reputation as a thought leader
- Design research-related LinkedIn Posts to build your reputation as a thought leader
- Design research-related X Posts, Reposts, Quotes, Replies, and Messages to build your reputation as a thought leader
- Use Facebook Insights and Twitter Analytics to track impressions and engagement
Instructor
Paul Naqvi, MBA is the innovative Director of Community Engagement for Publication Academy. The creative force behind Publication Academy’s social media campaigns, Paul previously served as Community Engagement and Communications Manager for Interactive Research and Development (IRD), Affiliate Marketing Specialist for ITSec Ltd., and Digital Marketing Executive at the Centre for Content Creation. He completed his MBA in Project Management from Limkokwing University of Creative Technology in Malaysia. He has extensive experience in social media marketing and analytics, brand strategy, SEO, and digital community building.
DISCLOSURES: This course can be classified as video-based homestudy without interactivity, and has an intended audience of professionals in the following sectors: Non-profit, Industry, University, Community College, Government Agency, Hospitals & Clinics, and Independent Researchers. Publication Academy, Inc. reports no conflicts of interest and has received no commercial support in the development and hosting of this training from its instructors. Publication Academy, Inc. maintains responsibility for this program and its contents. If you wish to enquire about a refund due to technical difficulties, please e-mail support@publicationacademy.org.
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